Thursday, September 23, 2026 - Jamie Laing and Sophie Habboo are taking a moment to slow down amid their demanding life as new parents, appearing alongside Kendall Jenner and Joe Jonas in TRIP’s latest global advertising campaign.
The couple feature in the brand’s new “Calm in the Chaos” campaign, which is now running across television in the UK and US, as well as major outdoor advertising locations.
The advert plays on the everyday pressures faced by its celebrity cast. For Laing and Habboo, their podcast-studio setting transforms into a peaceful escape after Sophie reaches for a TRIP drink, while Laing’s trademark chaotic humour gives way to a quieter scene.
Jenner appears in a surreal seaside setting, while Jonas finds his own version of calm surrounded by puppies. The campaign also features creator Madeline Argy and includes dedicated social content for TikTok and Instagram.
The high-profile campaign comes as TRIP expands its presence in the US and UK, with the company reporting more than one billion global Instagram and TikTok impressions over the past year.
Jenner was recently named the brand’s global ambassador and an equity shareholder, while Laing, Habboo and the other campaign stars are also described by TRIP as equity holders.
With the campaign now reaching television, digital platforms and prominent billboards, the brand is putting celebrity power at the centre of its latest push for growth.
0 Comments