Friday, April 24, 2026- Nike has announced a new round of layoffs affecting about 1,400 employees across its operations and technology divisions, as the company continues restructuring to streamline costs and refocus its business strategy. The cuts are part of a broader effort to improve efficiency and adapt to shifting global demand.
The impacted roles are mainly concentrated in corporate functions and tech support teams, with Nike aiming to simplify internal systems and accelerate decision-making.
The company has indicated that it will continue investing in key growth areas such as digital platforms, product innovation, and direct-to-consumer channels, even as it reduces headcount.
The layoffs reflect ongoing pressure in the retail and apparel sector, where companies are balancing rising operational costs with changing consumer behavior.
Nike says the restructuring is designed to position the brand for long-term competitiveness, though the job cuts underscore the near-term challenges facing even leading global sportswear companies.
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