Japan counts cost of China's travel boycott as tensions flare

Wednesday, November 19, 2025-Japan is facing mounting economic pressure as China’s travel restrictions continue to bite. The tourism and hospitality sectors are reporting significant revenue losses, with popular destinations seeing far fewer Chinese visitors than in previous years. Analysts warn that the fallout could extend beyond tourism, impacting retail, transport, and regional economies heavily reliant on Chinese travelers.

The boycott comes amid rising political tensions between Tokyo and Beijing, with both sides exchanging diplomatic and military signals in recent months. Experts say the travel curbs are part of a broader strategy by China to exert economic leverage, and Japan may need to seek alternative markets or government support to offset losses.

While Japan continues to welcome visitors from other countries, the gap left by Chinese tourists is difficult to fill, highlighting the vulnerability of industries dependent on a single, large source of travelers. Companies and local governments are now reevaluating marketing and outreach strategies to navigate the uncertainty.