Black Friday arrives with solid momentum despite tariffs and economic uncertainty

Friday, November 28, 2025 -Black Friday shopping is off to a strong start this year, defying concerns over tariffs, inflation, and economic uncertainty. Retailers report robust early sales both in-store and online, as consumers rush for deals ahead of the holiday season. Electronics, home goods, and apparel are leading the charge, reflecting shoppers’ willingness to spend despite rising prices.

Experts attribute the momentum to a combination of pent-up consumer demand and attractive promotions, with many shoppers taking advantage of early discounts. E-commerce continues to dominate, with mobile and online purchases driving much of the growth. Brick-and-mortar stores, meanwhile, are emphasizing experiential shopping and convenience to draw foot traffic.

Retail analysts warn that while the strong start is promising, the overall holiday season will still be influenced by ongoing trade tensions, energy costs, and inflationary pressures. For now, however, retailers are celebrating a resilient consumer appetite, suggesting the holiday shopping season could surpass expectations.