Tuesday, March, 24 2026 - Tim Cook, the CEO of Apple, has some surprising advice for smartphone users.
In an interview with Good Morning America’s
Michael Strahan, the 65-year-old executive reflected on the company’s 50-year
legacy, the impact of recent tariffs and Apple's expanded contributions to
school music programs as part of its partnership with Save The
Music.
He also discussed the importance of engaging with the world
outside of a screen.
“I don’t want people using them too much,” Cook said of his
company's smartphones.
“I don’t want people looking at the smartphone more than
they’re looking in someone’s eyes; as if they’re scrolling endlessly,” he
said.
“This is not how you want to spend your day. Go out and
spend it in nature.”
A recent study published in Frontiers in
Psychiatry acknowledged that while smartphones are “an integral part of
life” for many people, they also have negative effects when used too
often.
“Excessive use of smartphones can cause not only physical
discomfort but also feelings of loneliness, anxiety, and depression,” the
authors wrote.
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