Friday, January 9, 2026- Southern China’s beach resorts, particularly Sanya in Hainan province, are experiencing a sharp surge in Russian visitors as travelers seek warm weather escapes from Russia’s long winter. Russian arrivals have risen dramatically, now accounting for a significant share of international tourists in the region.
The spike highlights Sanya’s growing reputation as a prime destination for sun, sea, and relaxation, offering a climate and coastal experience that strongly appeals to winter travelers.
A key driver behind this influx is China’s visa-free entry policy for Russian citizens, allowing stays of up to 30 days without a tourist visa. The policy has reduced costs and simplified travel planning, encouraging both short holidays and extended stays.
In response, hotels and tourism services have expanded Russian-language support, signage, and tailored amenities, while increased direct flights between Russia and southern China have further boosted accessibility and year-round travel.
Beyond beaches, the region is drawing interest for wellness tourism, including traditional Chinese medicine and spa treatments that resonate with Russian visitors.
Customized travel packages, high service standards, and a welcoming environment have positioned southern China as a competitive alternative to traditional beach destinations. The trend signals strong momentum for regional tourism growth and reflects deepening travel and economic ties between Russia and China.
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