Sunday, February 15, 2026-The author behind the viral “Something Big Is Coming” essay — which has drawn tens of millions of views across social platforms — has confirmed that he used artificial intelligence to help craft the piece, arguing that this detail reinforces the very warning he set out to deliver. Matt Shumer, an AI entrepreneur and investor, wrote the essay as a blunt alert about how rapidly AI is advancing and how deeply it could reshape jobs, industries, and the global economy.
In the essay, Shumer compares today’s AI moment to the early days of the COVID-19 pandemic, suggesting that most people are underestimating the speed and scale of what’s coming. He argues that AI systems are quickly moving beyond simple automation and are now capable of performing complex cognitive tasks once thought to be uniquely human. The piece resonated far beyond the tech community, gaining traction among professionals, creators, and business leaders who increasingly see AI tools entering their daily workflows.
Shumer has openly said he iterated on the essay using AI tools, including models from Anthropic, refining structure and sharpening arguments. For him, this is not hypocrisy — it is proof of concept. His message is urgent: AI is no longer experimental or distant. It is already integrated into creative and strategic work, and those who ignore its acceleration risk being left behind.
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