Sunday, July 6, 2025 - Ghanaian-American singer Ama Serwah Genfi, popularly known as Amaarae, has claimed that the global momentum of Afrobeats has stalled.
The Sad Girls Love Money hitmaker made the claim in a recent
interview with British-Nigerian media personality, Madame Joyce.
She explained that Afrobeats and African music in general,
needs to evolve, adding that some artists have made so much money from a
certain sound to the point where they are afraid of experimenting with new
sounds.
Amaarae said, “Afrobeats and African music need to evolve.
It needs to evolve in a direction that is fearless, and I think right now
artists have made so much money from a certain type of sound that they are
afraid to step out of the boundaries because they are probably more focused on
the financial aspect of it. And as a result, I think Afrobeats has stalled.
“One of my favourite albums last year was Rema’s ‘HEIS.’
That’s what I consider the evolution of Afrobeats. You see how it moved the
genre and the culture forward, and you see how it moved his career forward.
“There have been a lot of people that have big hits that
aren’t willing to push the boundaries of the music, and as a result, Afrobeats
is in a bit of a rut. So, I think Africans need to get it together, get on up,
and start to experiment. [African] music needs to evolve, and it needs to
excite people again.”
0 Comments